Governments and private businesses differ in many obvious ways, but one thing that local governments and businesses share undoubtedly is the goal to keep their customers happy. For businesses, the consumer is the paying customer but for municipal governments, consumers are of course the citizens. Keeping a close relationship with local residents and maintaining trust is crucial. Fortunately, with the tools available today, managing these relationships can be a smooth and painless process. The necessity of engaging with citizens lies in the desire to provide them better services. Personal … [Read more...] about Building Relationships With Citizens in the Digital Age